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Robert Estrada Robert Estrada

The Power of Phone Impressions

I spent over a decade of my career calling senior living and care providers all over the country. Senior apartments, retirement living, assisted living, residential care homes, skilled nursing, CCRCs/life care communities - you name it, I've …

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Robert Estrada Robert Estrada

Motivating through Sales Results and Performance Metrics 

One of the biggest mistakes a sales leader can make with their team is using performance metrics and sales results to shame employees into increasing their numbers. Whether done publicly or privately, this approach is demotivating and productivity comes to a screeching halt for those feeling the burn. It's important to take a…

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Robert Estrada Robert Estrada

Tips for Successfully Hiring and Managing a Remote Sales Team

I've been working from home for the past fourteen years, successfully managing top performing remote sales teams for eight of those years. Managing a remote sales team poses several challenges, the first is identifying which candidates have the skills, traits and attributes to be successful in a remote role…

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